Fashion Friday: Banking on beard growth, Cincinnati duo builds facial hair grooming elixir business

CINCINNATI - Beards have always been around, but they seem to be experiencing more growth these days--becoming more of a trend for men of all ages.

As Scott Pardon, co-owner of Ohio Valley Beard Supply puts it: “In the 1970s it was trendy to grow your hair out, in the 1990s dreadlocks were are the rage and now we’re cycling back to beards."

Last week was officially “Beard Week” at WCPO, but is facial hair really ever out of season?  


MORE: See photos of Tri-State beards in our #Beardweek2014 Facebook Album


The idea of creating a business around beards became a reality for co-founders of Ohio Valley Beard Supply in January. 

Become a WCPO Insider to read more about how two local men are grooming their business for the bearded class and created a model for making money in their sleep. Plus, what exactly is a "corporate beard?"

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