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Lady in Red 2013 drew more than 700 attendees. (Photos courtesy of Cincy Chic)
CINCINNATI - This year's event promises to be bigger and better than ever, with all proceeds going to the American Heart Association's "Go Red for Women" campaign.
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CINCINNATI - For the fifth year in a row, Amy Scalia and Cincy Chic are putting on Lady in Red. This fashion show fundraiser helps raise awareness about heart health in a fun and chic environment. For Scalia, this cause is particularly dear to her heart.
"While we have a lot of fundraising events through Cincy Chic, this one really has a personal tie. My uncle, Daniel Storer was hugely involved with the American Heart Association," Scalia said. "He was the founder of Air Care, an emergency room doctor and started many emergency care programs for cardiovascular events such as The Flying Pig."
The event coincides with National Wear Red Day on Friday, Feb. 7.
"This year we're fortunate enough to have the event fall on the same day, so we're encouraging all who attend to where their favorite red attire," Scalia said.
The roots of Lady in Red
Scalia came up with the idea for Lady in Red in 2009, when she held her first fashion show to benefit the American Heart Association. The event has grown from about 200 attendees that first year to more than 700 in 2013. Last year was the first time the event was held at Macy's downtown.
Thanks to an "extremely accommodating store manager," Scalia choreographs the show to start from the top of the escalator so everyone can see the fashions being shown from anywhere within the viewing area. Macy's has and existing initiative to drive awareness about women's heart health.
"Not only is Macy's a fabulous venue, but there is room for the event to grow," Scalia said. "While there are a lot of potentially great places to hold Lady in Red here in Cincinnati, Macy's just felt like the perfect match."
Macy's will also be hosting the "Go Red Total Makeover" event on Saturday, Feb. 8, in partnership with the American Heart Association. Cincinnati is among only eight other cities across the nation taking part. Read more about the "Go Red Total Makeover"
Fashion, plus fun & games
"One of the games is Pressure for Prizes. You can have your blood pressure checked and when you participate, your name will be entered in a raffle. It's a fun way to stay informed about the importance of staying healthy," Scalia said.
All attendees will also receive a swag bag and a 20 percent store-wide Macy's discount. A fun photo booth and silent auction are also part of the event. All proceeds go to the American Heart Association’s "Go Red for Women" campaign.
In addition to Macy's, sponsors include SOTO (Salon on the Ohio) which will be doing all the hair and makeup for the fashion show. "Light bites" will be provided by The Capital Grille and the "chic sips" are sponsored by Menage a Trois. Other sponsors are PNC Bank and St. Elizabeth Healthcare.
There will also be representatives from the following local companies to truly make this a community event:
Scalia said it's important to raise awareness about women's heart health. Heart disease may be associated with older generations, but it can affect the young as well.
Every year Scalia shares a survivor's story right before the fashion show to remind attendees of why they're there.
"Anyone can get heart disease and it's good to recognize the symptoms," she said. "As a busy mom, it's easy to overlook some of the signs, and that's why it's so important for both men and women to be educated on heath health."
IF YOU GO:
But wait, there's more...
If you're up for it, there's also an after party at Jimmy G's (435 Elm Street, Cincinnati) The bar and kitchen will remain open until 11:00 p.m. with exclusive drink specials for Lady in Red attendees. Call (513) 621-8555 to make reservations.
Connect with WCPO contributor Megan Fenno on Twitter @FENNOFashion and check out her website, FENNOFashion.com.