NEW YORK - What would you do if you saw a murder in progress? That's the question a marketing company behind the upcoming film "Dead Man Down" wanted to find out.
A production team set up a staged murder inside a New York City elevator equipped with hidden cameras, actors and honest reactions from bystanders.
The video, which has gone viral since its posting on YouTube, recorded bystander's reactions as they are greeted with an ominous situation: a man attempting to kill another man inside an elevator.
The life-like situation received mixed reactions from individuals. Some attempted to help, others walked away and another just took a cellphone video. One person went as far as to use a fire extinguisher to break up the fight while a woman attempted to scare the attacker with her barking dogs.
The video was posted online as a promotional tool for "Dead Man Down," a film staring Colin Farrell that depicts crime in New York City, and has since garnered more than 1.2 million views so far.
Michael Krivicka of Thinkmodo told SocialMediaKarma.com bystanders were informed of the video experiment immediately after their encounter in the elevator. He said some were relieved and others were shaken up by the whole event.
The question that remains, however, is did the filmmakers go too far? What do you think? Leave your thoughts in the comment section below or on 9 On Your Side's Facebook page .