Dressed in vinyl, Shake It Records and its niche fans move the needle to Record Store Day

Younger listeners fueling the resurgence

CINCINNATI—Jim Blase and his brother, Darren, couldn’t have drafted a more ill-fated business plan, opening a record store the same year Napster ignited the digital music revolution. Even the Blases wouldn’t have bet that, of the two businesses, 15 years later, Shake It Records would be the one standing.

The reason, Jim Blase said, is even more surprising to him: The resurgence in vinyl.

“It used to be old dudes like me flipping through jazz records,” he said from behind the counter of his store, in Northside. “Now we sell way more vinyl than we do compact discs—not even close—and it’s the kids who are buying it.”

The Blases expect the line in front of Shake It Records to stretch three to four blocks along Hamilton Avenue this Saturday, April 19, for Record Store Day. Launched in 2007 as a day of resuscitation for independent record stores, Record Store Day has turned into a communal, worldwide rally for purists, revivalists and audiophiles of all ages who insist nothing rivals the quality of sound delivered via vinyl platters.

Become a WCPO Insider to learn how vinyl has fueled the second-life for stores such as Shake It Records and, in the process, defied all consumer trends toward convenience.


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