Cathy Sonnett and Intrizic recently helped Remke Markets rebrand itself. (Photo of sign by Chris Dye, Intrinzic. Photo of Sonnett by Brian Steege)
Hide Caption

Cincy is Creative: Cathy Sonnett & Intrinzic design branding solutions where values meet customers

a a a a
Share this story
Show Related Headlines
Related Articles
Cincy is Creative: 2 young writers self-publish
VIDEO TRAILER: How modern dance is made
7 unromantic Cincinnati Valentine's Day gifts
Bright Ideas: DJ app & author exposure

NEWPORT, Ky. - Cincinnati and the greater Tri-State region are home to people who excel in artistic and other creative disciplines. Each week, we’ll focus on a creative individual who is bringing new perspectives to our lives and enriching our cultural diversity.

This week, we visit the intersection of creativity and branding. While part of graphic designer’s job is to maintain brand consistency, a creative designer can do much more.

Using "design thinking" principles, Cathy Sonnett and her colleagues at Intrinzic help clients take a fresh look at their work cultures. The goal is to ensure that the outward expression of a brand accurately reflects the internal culture of the company behind it.

Become a WCPO Insider to learn about how Sonnett and Intrinzic are building on the Cincinnati region's reputation for marketing innovation.


Comments

Hmm... It looks like you’re not a WCPO Insider. or Subscribe now to contribute!

More Local A&E
Vinyl moves the needle for Record Store Day
Vinyl moves the needle for Record Store Day

Record Store Day, happening April 19, has turned into a communal, worldwide rally for purists, revivalists and audiophiles of all ages. 

Audiences slow to catch onto local dance makers
Audiences slow to catch onto local dance makers

Dance Cincinnati  is a vital outlet for local choreographers who have few other high-profile outlets to showcase their work.

Oh, baby! The art of photographing infants, kids
Oh, baby! The art of photographing infants, kids

Children’s portrait photography doesn’t get the same respect as fine art photography or photojournalism. Yet, as Kacy…

Everybody's Records: Still groovy after 36 years
Everybody's Records: Still groovy after 36 years

Working in "the Ridge," owner Woody Dorsey says he and his staff share "a passion for music bordering on a sickness."

Is graffiti around the city art or an eyesore?
Is graffiti around the city art or an eyesore?

Students, street artists and community activists made their way to the campus of Northern Kentucky University to raise money for a good cause…

Review: SCPA performs sci-fi play 'R.U.R.'
Review: SCPA performs sci-fi play 'R.U.R.'

Technology advances so fast in the modern world that each new innovation is quickly outdated. The School for Creative and Performing…

Review: Dark play 'R.U.R.' staged at SCPA
Review: Dark play 'R.U.R.' staged at SCPA

The progress of mankind and the dangers of technological innovation are themes often explored by writers and mediums of all types—be it…

Review: Robots brought to life in drama 'R.U.R.'
Review: Robots brought to life in drama 'R.U.R.'

Progress leads everyone and everything forward, right? But what about when plans stray from the path and robots start to act on their own…

Cappies review SCPA's performance of 'R.U.R.'
Cappies review SCPA's performance of 'R.U.R.'

Selected excerpts from Cappies critic reviews of SCPA's performance of 'R.U.R.'

Group holding Cincinnati Chili Crawl
Group holding Cincinnati Chili Crawl

Almost without fail, any time out-of-towners are asked which food they think of when Cincinnati is mentioned, the answer is the city’s…