NEWPORT, Ky. - Cincinnati and the greater Tri-State region are home to people who excel in artistic and other creative disciplines. Each week, we’ll focus on a creative individual who is bringing new perspectives to our lives and enriching our cultural diversity.
This week, we visit the intersection of creativity and branding. While part of graphic designer’s job is to maintain brand consistency, a creative designer can do much more.
Using "design thinking" principles, Cathy Sonnett and her colleagues at Intrinzic help clients take a fresh look at their work cultures. The goal is to ensure that the outward expression of a brand accurately reflects the internal culture of the company behind it.
Become a WCPO Insider to learn about how Sonnett and Intrinzic are building on the Cincinnati region's reputation for marketing innovation.