Explosion in craft beer sales drives Jungle Jim's to double size of beer department

CINCINNATI -- A public thirst for craft beer is spurring businesses to increase their selection, perhaps none more so than the eclectic team at Jungle Jim’s.

The company added an additional 3,000 feet of shelf space to its beer and wine department at its Fairfield location in a major remodeling.

There is also a new craft beer cooler for patrons to grab chilled beer on the go.

Company officials said the remodel allowed them to expand their overall selection from 1,500 to 4,000 varieties of product.

Fairfield beer and wine manager Ed Vinson said they have seen an explosion in craft beer sales. He said the company has seen a 30 percent increase in beer sales since the expansion was finished.

Of that extra 3,000 feet of sales space, 170 feet is dedicated to local breweries. Several local brewers are also on tap at the store’s growler station.

Currently Jungle Jim’s has 16 beers on tap. Vinson said patrons can keep tabs on what’s on tap at the company’s website .

The station will fill 64 oz. growlers, but the grocer will only refill Jungle Jim’s growlers. The growler itself costs $4, but refills cost $5 to $20 depending on the beer.

Vinson said he always keeps an eye out for rare or harder-to-get beers. They recently were able to get some Three Floyd’s and Founders Kentucky Bourbon Stout on draft.

The company said it’s also aiming to increase its education events for beer lovers and homebrewers in the future. Vinson said a homebrew supply section expansion is currently in the planning process.

Jungle Jim’s is no stranger to hosting events and Vinson said in addition to the larger gatherings they will continue the Friday night Pint Night events.

Every Friday the grocery sets up tables throughout the department from 5 p.m. to 9 p.m. and invites patrons and brewers to come out for a beer and discussion. Vinson said brewers such as Rhinegeist, West Sixth, New Holland and Great Lakes have taken part in the past.

As for bigger events, Jungle Jim’s will host an International Beer Festival on June 13 & 14. Vinson said the event will feature more than 100 breweries and 350 beers and ciders from around the world.

More information on the festival is available at: http://www.junglejims.com/ beerfest /.

Jungle Jim’s has two locations:

5440 Dixie Highway
Fairfield, OH 45014

4450 Eastgate South Drive, Suite 250
Cincinnati, OH 45245

You can find them on social media at:

Facebook
Twitter

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