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When thousands of music fans head to Over-the-Rhine’s Washington Park for the LumenoCity performance, they’ll be able to beat the heat with a special brew from the Christian Moerlein Brewing Company.
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CINCINNATI -- When thousands of music fans head to Over-the-Rhine’s Washington Park for the LumenoCity performance, they’ll be able to beat the heat with a special brew from the Christian Moerlein Brewing Company .
Christian Moerlein teamed up with the Cincinnati Symphony Orchestra to make a special beer just for the Aug. 1-3 event.
The result is the LumenoCity Pale Ale. The beer was a collaboration between CSO Music Director Louis Langrée and CMBC Head Brewer Matthew Utter.
“This was a really fun experience to work with and help brew the Moerlein LumenoCity Pale Ale at Cincinnati’s own Christian Moerlein Brewery in Over-the-Rhine,” Langrée said in a release.
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Christian Moerlein describes the beer as a well-hopped pale ale that uses Centennial, Celia and Citra hops. The brewers said the beer will feature crisp, bright, fruity and citrus flavors and aromas. LumenoCity Ale clocks in at 4.7 percent ABV and 42 IBUs (International Bittering Units.)
Christian Moerlein owner Greg Hardman said, “Two great conductors brewed Moerlein LumenoCity Pale Ale today to create a meld of sight, sound and taste; one was from the world-class Cincinnati Symphony Orchestra and the other from the award-winning Christian Moerlein Brewing Co. We all win.”
Hardman said the CSO was very hands on during the creation of the beer and the partnership. Langrée was actually on hand during the brewing of the beer and helped with the hop addition.
Utter handled the recipe formulation but Hardman said Langrée also helped with testing and planning the concept of the pale ale.
“It really was two conductors artfully crafting a beer,” Hardman said.
Organizers said the concept of the beer was not only to match the LumenoCity experience, but to start a grassroots program for local businesses to become involved in LumenoCity and to support the event.
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Participating businesses, including Christian Moerlein, will donate a portion of the proceeds to the CSO in support of its programming.
Part of the plan for the local businesses to get involved and help the CSO will include special posters with QR codes that direct patrons to a donation website.
Hardman said the CSO is also looking to pair with businesses to create special items for LumenoCity, including food, cocktails and more.
“It’s all to celebrate the LumenoCity spirit,” Hardman said.
The beer will be available on draft starting July 26 at several bars and restaurants.
Hardman said the partnership stays with CMBC’s commitment to the arts and the CSO. In the past, CMBC has created the Saengerfest Maibock in honor of the German choral tradition and a tribute beer to famed Cincinnati conductor Erich Kunzel.
LumenoCity pairs the symphony in Washington Park against the backdrop of a computerized light show on the facade of Music Hall. At its premiere over two nights in summer 2013, the light-and-sound extravaganza drew about 35,000 -- more than triple what organizers had anticipated.
The event runs Aug. 1-3, with a special dress rehearsal on July 31 that tickets will be made available for.
The announcement of the beer comes just days after organizers announced an expansion of the event itself.
Initially, a 12-minute online sellout of free tickets sparked a minor furor, forcing officials to find a way to make the free show available to more people.
The event will now feature live broadcasts online and on-air, (both TV and radio,) as well thousands of new tickets that were made available.
Patrons will also be able to watch a live simulcast on Sunday at Fountain Square and Riverbend Music Center. All three performances will be carried live via a webstream as well.
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