By Chelsea Spata
Truckshop, Cincinnati's newest mobile vendor, launches Wednesday night at the Columbia Center in Columbia Tusculum. The mobile fashion boutique features clothing and accessories at affordable prices and a unique experience unlike that found in brick-and-mortar stores. While mobile boutiques have become popular trends along the coasts, Truckshop is introducing shopping-on-the-go to the Midwest and Greater Cincinnati area.
Founder and Cincinnati resident Ashley Volbrecht hopes to offer consumers a different shopping perspective. "Creating a pop-up shop in my mind just represented a new way to get people to think about shopping," Volbrecht said in a press release. "We're here today, gone tomorrow. I want shoppers to forget they are inside of a truck when they enter."
The truck itself is a former bread delivery truck that has been reconstructed to reflect the trendy vibe of the shop's clothing. Former tin walls are now pink and white shelves boasting a variety of dresses and tops. A dingy floor has been converted into a pristine black and white striped pathway leading shoppers through racks of clothing and accessories. The former white exterior now stands out with bright colors and an elegant store name that lets consumers know this isn't your run-of-the-mill mobile vendor.
Most shoppers know that entering a boutique usually entails a bit of sticker shock, but Truckshop is changing that assumption for its customers. Truckshop sells dresses, tops, jewelry and accessories, all for $65 or less. "Price point is one of the most important parts," Volbrecht explained. "I love finding pieces I'm obsessed with and I love finding a bargain. I tried to use this same approach when choosing pieces for the boutique."
Truckshop, opened this past Saturday, is leading the way for mobile boutiques in the Midwest. Truckshop will be at various festivals this summer including City Flea and Second Sundays on Main. And now everyone can feel like a celebrity with a store that comes to you: Truckshop is available for private parties of six or more people. Customers can also shop online through Facebook and Instagram pages.
The launch party is tonight from 6-9 p.m. at the Columbia Center, 3500 Columbia Pkwy. For more information about Truckshop, visit www.facebook.com/shopthetruck or follow Truckshop on Twitter @shopthetruck.