Blake Lively is the new face of L'Oreal Paris - report

Actress BLAKE LIVELY is set to be the new face of beauty brand L'Oreal Paris.

Ryan Reynolds' wife has inked a deal to appear in a series of ads starting next year (14), according to Eonline.com.

She will join fellow celebrity spokesmodels including Jennifer Lopez, Gwen Stefani and Beyonce.

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