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Procter & Gamble shares hit a new all-time high this week, …
BREAKING NEWS
Procter & Gamble sponsoring 150 athletes in London Olympics
Michael Phelps among sponsored athletes
Posted: 01/18/2012
Procter & Gamble is sponsoring 150 athletes in the 2012 London Olympic Games.
P&G officials says its sponsored athletes will be featured in ads and retail campaigns. The sponsored athletes include Michael Phelps, Paula Radcliffe and Roger Federer.
Cincinnati-based P&G says it wants to build on the momentum of its sponsorship of the US team at the 2010 winter Olympics in Vancouver.
The campaign will also raise money for youth sports programs.
For more information about the sponsorships, go to http://news.pg.com/press-release/pg-corporate-announcements/procter-gamble-launches-global-thank-you-mom-campaign-londo .
Copyright 2012 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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