Toys R Us gets into the tablet computer game

tabeo_20120910105623_640_480_20120910141721_JPG

Tabeo, a tablet designed for children, will hit stores October 21, according to the Toys 'R' Us website.
Photographer: Toys 'R' Us media

Advertisement

Posted: 09/10/2012

WAYNE, N.J. - Toys R Us plans to launch its own tablet computer aimed at children called Tabeo on Oct. 21.

The news comes ahead of the holiday season, which can account for up to 40 percent of retailers' annual sales. Toys R Us has focused on exclusive toys rather than discounts as it faces tough competition from online retailers like Amazon.com and discounters like Wal-Mart Stores Inc.

The 7-inch tablet comes with 50 apps selected for children, including games such as Angry Birds and Fruit Ninja, and a book app called istorybooks. It will retail for $149.99 and runs on Google Inc.'s Android software.

Toys R Us sells other electronics including Apple Inc's iPad, but this is its first store-brand tablet. The Tabeo's main competitors include LeapFrog Enterprises' LeapPad and VTech's InnoTab.

Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

  • Comments
Advertisement
 

Top Stories


  1. Economists expect consumer spending bump

    Economists expect consumer spending bump

    Consumer spending is likely to pick up this year, while government spending declines at a faster rate, according to a survey of business economists.

    • 'Star Trek' falls short of studio hopes

      • Gas prices up 11 cents over past 2 weeks

        • SKorea analyzing NKorea's 4 launches

          • VIDEOS: May 19 tornadoes rip through OK

            • Stay Connected