Push-up bras increase confidence by 75 percent

A little boost of self-confidence never hurts, right?  Well, women if you're looking for that boost you may want to take a closer look at what type of bra you're wearing.

A new study finds that women in push-up bras feel 75 percent more confident than women wearing an everyday bra.

Professor Geoff Beattie, the lead researcher in the Manchester University study says there is a connection between cleavage-pumping bras and increased confidence and this is also a time to stop, "unnecessary boob jobs."  

"My hope is that this research might deter women from seeking more drastic solutions to improve their confidence, such as breast augmentation, because it proves for the first time that what women wear can positively affect their behavior," Beattie said.

Wondering how they conducted the study?

Here's how:  Researchers examined 60 video recordings of female participants aged 20 to 55 in three everyday interactions. They  compared the footage of them wearing a push-up bra and wearing their own normal, everyday bra. 

Professor Beattie looked for three behaviors associated with confidence and observed their frequency.

The women in the study also touched their foreheads and chins less and did not avoid eye contact, which are considered signs of low-confidence.