SAN FRANCISCO, CA - NOVEMBER 03: A McRib is seen at a McDonald's restaurant on November 3, 2010 in San Francisco, California. The sandwich arrived on the menu for the first time since 1994 and is offered at all McDonald's nationwide for a …
Photographer: David Paul Morris/Getty Images
Posted: 09/18/2012
Fan's of the McRib will have to wait a bit longer to get their fix this year.
McDonald's will not roll out the popular pork sandwich in October, as it has it has in the past.
A memo obtained by Ad Age says it will be on the menu in time for the holidays in late December.
Advertising will also promote "quality pork" and a "unique taste".
The leaked memo says the late release is an effort at drumming up an end-of-the-year sales surge.
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