Does 'Save the Ta-Tas" Trivialize Breast Cancer?

Are "Save the Ta-Tas" and "I Love Boobies" a good way to raise awareness about breast cancer?

Some breast cancer survivors and advocates for breast cancer awareness are upset about a spate of recent efforts that sexualize the disease to draw more attention.

Author Gayle Sulik, who recently lost a friend to the disease, notes that magazines and advertising campaigns use photographs of sexy young women—often topless -- to illustrate a disease that mostly affects elderly women.

Sulik, who wrote “Pink Ribbon Blues,” is one of several women who discussed their concerns in a recent USA Today article.

"It sexually objectifies women, trivializes breast cancer . . . and uses the objectified woman as window dressing for the profit-making machine," Sulik told the newspaper.

(http://www.usatoday.com/story/news/nation/2012/10/30/patients-decry-sexualization-of-breast-cancer/1630911/)