Are "Save the Ta-Tas" and "I Love Boobies" a good way to raise awareness about breast cancer?
Some breast cancer survivors and advocates for breast cancer awareness are upset about a spate of recent efforts that sexualize the disease to draw more attention.
Author Gayle Sulik, who recently lost a friend to the disease, notes that magazines and advertising campaigns use photographs of sexy young women—often topless -- to illustrate a disease that mostly affects elderly women.
Sulik, who wrote “Pink Ribbon Blues,” is one of several women who discussed their concerns in a recent USA Today article.
"It sexually objectifies women, trivializes breast cancer . . . and uses the objectified woman as window dressing for the profit-making machine," Sulik told the newspaper.
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