Transportation Secretary Ray LaHood (L) and Health and Human Services Secretary Kathleen Sebelius hold a news conference to launch the 'Look Before You Lock' campaign. (Photo by Chip Somodevilla/Getty Images)
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CINCINNATI - More than half a dozen children died nationwide in just the first week of August, when their parents accidentally left them in hot cars.
The National Highway Traffic Safety Administration says at least 23 children in 14 states have died in overheated cars this year.
Even when the temperature is in the low 80s outside, temperatures inside your car can become deadly in 10 minutes.
The NHTSA says children’s bodies overheat four to five times as quickly as adult. Infants and children under age four are at the greatest risk for heat-related illness.
On Friday the federal government announced a campaign called "Where's baby? Look before you lock your car."
They're urging daycare providers and schools to remind parents to look around their car before leaving. By reaching out to providers, officials say the can reach the parents of 13 million children.
Other tips include leaving your cellphone in the backseat with your child.
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