Study: Football fans to eat 1.25B wings during Super Bowl, spend $11M on merchandise

Fans spending, eating more this Super Bowl season

chicken wings

chicken wings
Copyright Getty Images

Advertisement

Posted: 02/03/2012

We're just days away from the Super Bowl and football fans are ready to chow down.

Americans will eat about 1.25 billion chicken wings during Sunday's game, according to a study from the National Chicken Council. That's 100 million pounds of chicken wings.

If the wings were laid end-to-end they would circle the circumference of the Earth more than twice – a distance that would reach approximately a quarter of the way to the moon, according to the study.

About 23 percent of those who watch the big game will eat chicken wings, up slightly in popularity from last year, and second only to dips and spreads (32 percent) on Super Bowl menus, the study cites.

And it doesn't stop at the food. A new survey by the National Retail Federation estimates we'll shell out a record $11 billion on merchandise, clothes and snacks. The average game-watcher is expected to spend more than $60.

The survey also estimates 173 million people will watch this Sunday when the New York Giants take on the New England Patriots in Indianapolis.

To read the full studies, go to http://www.nationalchickencouncil.org/americans-to-consume-1-25-billion-chicken-wings-super-bowl-weekend/ and http://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=1300 .

Copyright 2012 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

  • Comments
  • Marketplace
Advertisement
  • More Super Bowl News
Super Bowl draws record 111.3M viewers on NBC
Super Bowl draws record 111.3M viewers

For the third consecutive year, the Super Bowl set a record as …

Fans roar as Giants' victory parade rolls into NYC
Fans roar as Giants hold victory parade

Thousands of fans roared as New York Giants quarterback Eli …

Police arrest 218 during Super Bowl week
218 arrested during Super Bowl week

State excise police arrested 218 people in Indianapolis during …

'Halftime in America' ad creates political debate
'Halftime in America' ad creates debate

People rarely pick a fight with Dirty Harry. But Chrysler's …

Apologies from NFL, NBC after M.I.A. flips bird
M.I.A. flips bird; NFL, NBC apologize

British hip-hop artist M.I.A.'s obscene gesture in the Super …

PHOTOS: Super Bowl XLVI halftime show
PHOTOS: Super Bowl XLVI halftime show

Madonna did some flips and M.I.A. flipped the bird. Here are …

Ford asks GM to pull Super Bowl ad
Ford asks GM to pull Super Bowl ad

Ford demanded that rival General Motors pull a Super Bowl …

Following Super Bowl loss, Chad Ochocinco appears in Cincinnati courtroom
Chad appears in court after Super Bowl

Less than 12 hours after a heartbreaking loss in Super Bowl …

Downtown Super Bowl fans praise game, disagree on Madonna
Fans praise game, disagree on Madonna

Close score and changing leads kept downtown Cincinnati Super …

Eli Manning wins 2nd Super Bowl MVP award
Manning wins 2nd Super Bowl MVP award

Eli Manning is elite, for sure. A king of comebacks, too. …

 
  • Stay Connected