As the Super Bowl draws near and advertisers everywhere prepare for the most important 30 seconds of the year, some controversy is surrounding one dating website's proposed commercial.
Fox has rejected a 2011 Super Bowl ad from the controversial dating website AshleyMadison.com.
The site encourages cheating as part of exploring relationships and the content of the full ad could be considered by some as inappropriate or suggestive.
The rejected commercial, which stars porn star Savanna Samson, depicts a woman who seems excited by the prospect that her husband is cheating on her.
The website's tagline: "Life is short. Have an affair."
FOX said their "Standards & Practices has deemed the Ashley Madison spot is not acceptable to air” on the station.
In a statement released by its marketing firm, AshleyMadison.com founder Noel Biderman calls the ad “seemingly G-rated” and speculates that the use of the adult film star in the commercial led to the rejection.
"Now that so many adult film stars including Jenna Jameson and Sasha Grey have crossed over into the mainstream, it's disappointing that the NFL continues to discriminate against them,” Biderman said. “I wonder if they're planning on restricting Ben Roethlisberger from playing or Rex Ryan from coaching in the big game," he added, presumably referencing allegations of date rape against the Pittsburgh quarterback and videos that have surfaced recently depicting Ryan’s interest in feet.
Though disgruntled, Biderman should be used to the rejection.
In 2009, NBC rejected AshleyMadison.com's Super Bowl ad, though it still managed to air on a local affiliate in Houston, the statement said.
Watch part of the controversial ad in the player to the left.
Copyright 2011 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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