In this undated photo released by Animal Planet, producer Andrew L. Schechter takes on the role of referee as he appears on the field with various puppies for "Puppy Bowl VII," airing Sunday, Feb. 6, 2011 at 3:00 p.m. EST on Animal Planet.…
NEW YORK (AP) - The Super Bowl wasn't the only thing on TV last weekend to set a ratings record - so did the Puppy Bowl.
Animal Planet says 9.2 million viewers watched "Puppy Bowl VII" on Sunday. That's the most to watch the annual program, which has increased in popularity as a cuddly alternative to the Super Bowl.
Animal Planet counted its total viewers from the afternoon premiere and the subsequent five re-airings. The two-hour premiere drew an average of 1.7 million viewers, up from 1.1 million last year.
The Puppy Bowl consists of little more than dogs running around on a small, indoor football field. They score touchdowns if they cross a goal line with a chew toy.
The Super Bowl on Fox drew a record 111 million viewers.
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