CINCINNATI - A coalition of over 25 organizations announced today that they are forming a non-for-profit partnership – called Go Vibrant Cincinnati – to design and execute innovative healthy initiatives in Cincinnati.
“Go Vibrant Cincinnati is a breakthrough concept that combines the resources and energy of leading private sector and civic organizations,” said John Pepper, former CEO of Procter & Gamble and current Chairman of the National Underground Railroad Freedom Center. “This partnership is built on harnessing the power of all of our organizations around a vision to make Cincinnati one of the top 10 healthiest cities in ten years.”
“The beauty of Go Vibrant is that it is not about pushing any particular product or service – it’s about encouraging and enabling residents and employees to live a vibrant, active lifestyle,” said Robert Reifsnyder, President and CEO of United Way of Greater Cincinnati. “The mission of making healthy living easier is one that all of us can get behind”, added Don Hoffman CEO of the Health Foundation of Greater Cincinnati.
Go Vibrant Cincinnati’s Opening Ceremony and Health Check will be on Monday, June 21st from 11am-2pm on Fountain Square in Downtown Cincinnati. It will be a celebration of healthy living, organizations and events that Cincinnati has to offer. The Go Vibrant kickoff will have everything from live entertainment and health information to giveaways and free health checks. A special celebrity guest will help unveil a gift to the city from Go Vibrant. Hint: It will be healthy!
Go Vibrant Cincinnati will have year-round programs including a ’10 better in 10’ wellness challenge this summer, a partnership with Artworks to promote artistic bike racks in the city, a healthy menu program with restaurants, and partner to promote the city’s plans for bike paths. Go Vibrant will also have teams of professional Vibrant Volunteers – a Fitness Team, Healthy Eating Team and Health Team – to promote healthy living in an energetic, fun way at events.
“Go Vibrant is designed to truly make healthy living easier and a vital part of all our lives”, said Mark Jeffreys P&G Brand Manager, Founder, and leader (Chief Vibrant Officer) of Go Vibrant. “This is a multi-year partnership with a strong foundation of companies and tremendous marketing support and energy to continue Cincinnati’s mission of being one of the most viable cities to live, work and play.”
For media inquiries contact Kelly Hornback at email@example.com or Melinda Kryer at Melinda@kruyerpr.com . For general inquiries contact Mark Jeffreys at firstname.lastname@example.org . For inquiries in WCPO's involvement, contact Dom Nardo at email@example.com .
More About Go Vibrant
Go Vibrant Cincinnati partners include Procter & Gamble, Macys, YMCA, Western & Southern Financial Group, United Way, Queen City Bikes, Kroger, Fifth Third, US Bank, Downtown Cincinnati Inc, Convergys, Duke Energy, Corporex/Five Seasons, Council on Aging of Southwestern Ohio, Downtown Residents Council, Cincinnati Enquirer, ArtWorks, Cincinnati Bell, YWCA, Do Downtown Restaurant Group, Metro, 3CDC, Cincinnati USA Regional Chamber, University of Cincinnati Neuroscience Institute, UC Health, Runners Club of Cincinnati, Cincinnati Symphony Orchestra, and Cincinnati Arts Association.
Media partners include WCPO-TV (ABC affiliate), Enquirer Media and Cumulus Radio (Warm 98 & Frequency 94.1). Catalina Marketing is providing support via targeted advertising; Landor Associates is the design partner.
Go Vibrant invites anyone with a passion for the Go Vibrant mission to join in the partnership.
Copyright (c) 2010 The E.W. Scripps Company