This looks like a product that is long overdue. I signed a contract on the trunk of a car in a parking lot at Kroger. It sucks to deal with all the paper movement manually. Other industries have automated -- it's about freaking time the real estate industry moved into THIS century!

Love your comments yawnyawn. The biggest problem he will have to overcome in not the MLS system, but the fact that he is 24 and the average agent is 51. Younger agents will embrace what he is trying to do. The older agents will not. The baby boomer generation grew up in a time when they didn't have to change and try new things. Especially when it comes to technology. They will continue to use fax machines and hand deliver forms until they retire, or are forced to change by the big real estate companies. Message to the baby boomers: It's time embrace new ideas and technologies!

and furthermore, WCPO, shame on you for publishing this obvious paid story. local news is hurting so bad they have to take money from people who are trying to push products. and how misleading is the headline? "New Business Eliminates Real Estate Paperwork" - ya, maybe in an ideal world, but no one uses it in Cincinnati, so it doesn't eliminate anything...

and furthermore, WCPO, shame on you for publishing this obvious paid story. local news is hurting so bad they have to take money from people who are trying to push products. and how misleading is the headline? "New Business Eliminates Real Estate Paperwork" - ya, maybe in an ideal world, but no one uses it in Cincinnati, so it doesn't eliminate anything...

obsolete? Hardly...again, let me reiterate...if only a handful of agents have this system, it is pointless and worthless. A productive agent deals with over 100 contract negotiations per year... if only a fraction of those agent have this system, then everyone is still must depend on the least common denominator (fax, email, whatever). Cincinnati is behind the times, and generally takes 20 years to catch up. Good idea, bad market to sell it in. The typical Cincinnati agent is cheap and closed-minded... god forbid they have to spend $20 more per month to make their lives easier...

The median age of real estate agents is 51, true, but there is a growing under current of younger real estate professionals who not only will use a service like this, but come time, MUST use it to keep up with the changing demands of the world. Remember: cars, TVs, and the Internet were once considered "fads." Online negotiations will succeed and I think this company has a great start from what I've seen. I know many real estate professionals who not only have a presence on the web, they NEED it. And yes, most that I know are older than 51. The smart real estate professionals will get this, the rest will simply become obsolete.

Frankly, most sellers are more concerned with getting a signature, not how many attempts it takes. Too much time and effort in the wrong place, if you ask me.

digital daddy -- ya, and California is ultra progressive compared to Cincy, and the average agent age here is still 50... and none of the older generation agents are acceptable to changing anything about their business. The other issue is that unless EVERYONE has this system, it is largely useless. If the MLS requires that all agents use it, and it be a part of their fees, then it could take off. They'd have to ban faxes somehow, because there is such a dependency on such an old technology. Agents who trust facsimiled (times 5) signatures over digital ones just don't get it. Lastly, this is just a product that, while useful, is nothing more than a glamorized version of PDF+email. If you have a good scanner and know how to use it, and your clients do to, you don't need this system. As most homebuyers are first-time buyers, and typically the younger generation, we'll see less of a need for products like this because of the ability to use technology.

Nice concept. Maybe now is the time for this to work. My company tried something like this 5 years ago in California using PDFs and PDAs with little success. Why? Real Estate personnel back then was dominated by older agents. And older agents don't like change, and don't trust digital signatures on contacts. I think cro64 comments will be typical of agents response. Especially here is Cincinnati.

I have seen this product in action and it is not "bull crap" as cro64 said. Having see the focus groups and the actual usage of this product there is little question, except to those who are just uninformed that this product is going to change the Industry. Great Prdocut Austin!